One to One Interactive adopts DoubleClick's MediaVisor to optimize firm's New media workflow and processes
May 27, 2002
This month, One to One Interactive formally announces that it will
adopt DoubleClick's MediaVisor, a workflow tool that simplifies,
standardizes and synchronizes agency campaign planning and
management. MediaVisor simplifies the process of site selection
through the integrated Site Directory, automates the RFP process,
eliminates data entry duplication, generates charts and streamlines
the transition from planning and buying to trafficking. The tool
standardizes agency terms management and the sharing and storing of
information, and it synchronizes the ad management process through
integration with ad servers and back end systems.
"The thought of having all RFPs & site proposals stored in a
central database allowing for the elimination of binders and
multiple versions of manual spreadsheets will be a huge time saver
for us" says Kerri Vickers, media supervisor for One to One
Interactive. "We are really excited about the efficiencies
MediaVisor will bring to our department." Jeremi Karnell, founder
and chief marketing officer of One to One states "(the firm's)
adoption of MediaVisor shows a continued commitment to find ways to
enhance the workflow related to internet media negotiations and
management on behalf of One to One's clients. This effort will help
One to One take its existing best-in-class new media services to
another level, improving quality assurance and complying with
industry best practices."
One to One's new media staff will be trained on MediaVisor by
Dart during the Second Quarter. The new tool is expected to be
fully functional and utilized for all Fourth Quarter planning
efforts.
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