One to One Interactive and Vividence formalize strategic partnership
September 30, 2002
One to One Interactive and Vividence, the nation's leading provider
of Customer Experience Management (CEM) products, have recently
entered into a strategic partnership to help marketers better
understand the role of the online channel in the customer
lifecycle.
One to One plans to integrate Vividence's CEM Platform into its
Electronic
Marketing Optimization Process. This will empower One to One to
tap into the Vividence Research Panel (VRP), a
professionally-managed panel of over 165,000 individuals who
represent a cross-section of the Internet population, to gain
qualitative and quantitative insights on the Internet marketing
strategies and tactics it produces on behalf of its clients. This
includes answering such questions as:
- What motivates customer segments to access the Web for client
specific product/service information? Where do they go?
- How does the online channel/competitive landscape influence
target customer segments?
- What factors influence the customer decision-making and
buying process?
- How satisfied are customers before/during/after the
product/service purchase experience?
- How can the Client build and maintain a relationship with
each customer segment?
- What drives repeat usage for target customer segments?
As a part of the partnership, One to One and Vividence will
jointly market their combined solutions. Furthermore, One to One
will have key staff in its Marketing and Creative Service practices
formally trained on the use of the Vividence XMS and eXpress suite
of technologies. One to One will also gain access to Vividence's
Knowledge Library of Benchmarks of comprehensive customer
experience metrics to establish objective comparison data for
understanding evaluation results across specific verticals such as
Telecommunications, Financial Services, and Pharmaceutical.
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