One to One Interactive establishes medical content writing team
January 30, 2003
One to One Interactive has expanded its Creative Service offering
by formally establishing a Medical Content Writing team to support
the firm's current and prospective pharmaceutical clients.
Originating from both national healthcare advertising agencies and
internal healthcare-related marketing departments, the 6
individuals who make up the new team bring:
- 60+ years of combined medical content writing experience
- 20+ regional & national healthcare content awards
- Experience with over 150 pharmaceutical drug brands and
medical devices.
- Experience with FDA requirements and regulations as it
relates to copy development in the Pharmaceutical industry
In addition, all are members of the American Medical Writers
Association.
"Awareness of the issues and limitations unique to
pharmaceutical marketing, along with the need for redrafts and
rewrites to ensure legal and regulatory compliance, is critical in
successfully executing websites and online marketing campaigns in
the health sciences channel," states Jeremi Karnell, Founding
Partner and Chief Marketing Officer of One to One Interactive. "The
formalization of this highly specialized content writing team will
ensure that we provide our current and future pharmaceutical
clients with the appropriate resources to address their complex and
technical marketing needs." The Medical Content Writing team will
focus on both original content development and promotional
copywriting tasks for online marketing efforts directed at
consumer, patient, physician, health care provider and
pharmaceutical sales force audiences. Patrick O'Grady, Vice
President of Creative Services for One to One Interactive, will
provide oversight.
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