One to One Interactive selected by aaiPharma as interactive agency for M.V.I.® brand
June 30, 2003
One to One Interactive, a full-service Strategic Internet Marketing
Services firm in Boston, MA, is pleased to announce that it has
recently been named Interactive Agency for aaiPharma's M.V.I® brand
portfolio. One to One will be responsible for all online marketing
activities for the North Carolina based pharmaceutical company.
aaiPharma Inc. is a leading, science-based specialty
pharmaceutical company focused on medicines in the areas of pain
management, gastroenterology and critical care. M.V.I.-12® and
M.V.I. Pediatric® are the cornerstone products of aaiPharma's
Critical Care franchise, as well as total parenteral nutrition
market leaders. One to One was selected to manage the portfolio of
all online marketing activities within the M.V.I.® brand for its
deep understanding of the online channel.
"Our customer base is extremely internet-savvy and it is
crucial that M.V.I.® is able to deliver information in a timely
fashion," said Laura Holman, Director of Marketing, Critical Care.
"We are excited to be working with aaiPharma's M.V.I.®
brand," said Ian Karnell, President of One to One Interactive. "As
a leading science-based specialty pharmaceutical company with a
robust pipeline, we believe aaiPharma is a perfect addition to our
pharmaceutical practice."
One to One is responsible for managing the entire portfolio
of online marketing activities for the M.V.I.® brand. Currently,
One to One's Interaction Design Practice has been engaged by
aaiPharma to complete heuristic review, as well as a site redesign
for
http://www.mvi-us.com. Additionally, an email
newsletter program has been launched to provide educational
material to key constituents as well as to support the sales force.
 back to Announcements
|
