One to One Interactive develops strategic alliance with CentrPort to enhance the effectiveness of clients' marketing programs

CentrPort Inc., a leading provider of outsourced e-business marketing solutions to Fortune 500 companies, has formed a strategic alliance with One to One Interactive. Under the terms of the agreement, One to One Interactive will standardize its Campaign Measurement & Analytics practice with CentrPort's e-business marketing solutions. CentrPort's E-Business Marketing Platformª enables organizations to transform their existing online marketing infrastructure from a conduit for mass marketing to a vehicle for targeted dialogue marketing.

"By enhancing our strategic marketing services with CentrPort's E-Business Marketing Platform, we can give our clients greater insight into, and control over, all their marketing initiatives across multiple customer channels," said Jeremi Karnell, founding partner and chief marketing officer for One to One Interactive. "Through our partnership with CentrPort, we plan to deliver industry-leading solutions that help our clients forge profitable one to one relationships with their millions of online customers and prospects."

As a strategic partner, One to One Interactive will leverage the CentrPort E-Business Marketing Platform to deliver solutions such as behavioral profiling and segmentation, real-time online dialogue marketing, cross-channel campaign effectiveness and optimization, and media optimization. These joint solutions enable leading marketers to drive more revenue with fewer marketing dollars by not only optimizing their existing infrastructure and strategies, but also transforming their existing mass marketing systems into a coordinated dialogue marketing system. "Given their reputation for designing innovative and effective online marketing programs, One to One Interactive is an ideal partner for CentrPort," said Bill Zierolf, president and CEO of CentrPort. "We look forward to working together to design and deliver cutting edge online dialogue marketing solutions that deliver results."

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