One to One participates in Boston University School of Management’s 5th Annual Symposium
February 7, 2004
One to One Interactive was invited to sit on an Internet Marketing
panel at Boston University School of Management’s 5th Annual
Symposium focused on “Managing Change”. Jeremi Karnell, a
Founding Partner of the firm, joined Dr. Marylou Roberts (Professor
of Marketing at Boston University), Swantje Drescher (Consultant,
Peppers & Rogers Group), and Ami Chambers (Marketing Manager,
Digitas) to discuss the latest trends associated with Interactive
Marketing. Major themes discussed during the session were the
ways direct marketers are using the Internet channel to innovate,
implement cross-channel measurement tactics, and utilize the most
effective online advertising creative.
The objective of the 5th Annual Symposium was to provide the
Boston University graduate school community with networking and
educational opportunities. Speakers from a wide variety of
industries such as, Public Non-Profit, Finance, Marketing,
Biotechnology, Consulting, and Information Technology were invited
to participate.
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