Gantry Group study finds that adoption rates and demand for Laszlo Systems' Rich Internet Applications is escalating
June 7, 2004
Laszlo Systems, the premier provider of server software for Rich
Internet Applications (RIAs), has announced that according to a
recent independent study, more than 11 million consumers to date
have used a Laszlo-powered application.
The study was conducted by the Gantry Group, a management
consulting firm specializing in measuring technology ROI. The
Gantry Group compiled findings by tracking the number of Laszlo
application invocations by unique daily visitors since the launch
of the Laszlo Presentation Server (LPS) in June 2003, and by
performing a series of interviews with current Laszlo customers. In
addition to finding that more than 11 million Internet visitors
have utilized a Laszlo application, the study also revealed that
the adoption rate of RIAs has witnessed significant growth over the
past nine months.
One of the biggest challenges with emerging technologies is
the ability to demonstrate ROI. Our report shows that Laszlo has
already made traction with brand name customers in high-impact
areas of their Web site, and each showed steady gains in unique
visitors since June 2003. It's clear that Laszlo has made great
strides in innovation and is one of the RIA leaders when it comes
to bottom-line results from external-facing deployments, said Dale
Troppito, Managing Partner, Gantry Group.
Laszlo's partners, such as One to One Interactive, are quick
to point out the value of Laszlo's solutions from a development
perspective.
Laszlo's approach, which is both straightforward and elegant,
uses standards-based development methodology that makes building
and deploying applications quick and easy, said Ian Karnell,
President of One to One Interactive. One to One believes that by
incorporating technologies like Laszlo's for building superior
online experiences, interactive marketers can offer consumers the
chance to really engage and to become part of the brand itself.
Laszlo recently announced a series of new products and
enhancements, including Version 2.1 of LPS, which enables companies
to rapidly develop dynamic, highly interactive Web applications
that combine a desktop-quality user interface with faster start-up
times. The launch of new entry-level pricing and deployment options
for both LPS Express Edition and Developer Edition introduced a
broader product line to serve multiple users, from small businesses
to large, high-volume consumer-facing Web sites and portals.
As Laszlo's technology continues to evolve to meet the needs
of end users, the number of satisfied Laszlo customers is also
rising. Market leaders currently using Laszlo's technology to
improve end user satisfaction and productivity include EarthLink,
SBC/Yahoo!, BEHR Paints and La Quinta Inns.
Over 48 million Web sites make up today's Internet, but
differentiation and profitability have remained elusive for many,
said Antony Campitelli, Vice President of Marketing at Laszlo. Our
customers attest that because of the better user experience that
Laszlo applications offer, site visitors stay longer and are more
likely to return in the future. What we're witnessing now is
validation that RIA applications are exactly what companies have
been looking for to distinguish themselves and attract potential
customers.
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