One to One Interactive's Life Sciences Practice to present online detailing case study at upcoming CBI Conference

James Gardner, Group Director of One to One Interactive's Life Sciences practice, has been invited to present a case study, " Successful Online Detailing for Diagnostic Products", at the upcoming Center for Business Intelligence's (CBI) 4th Annual Technology Supported Physician Detailing Conference in Philadelphia, PA on September 29, 2005.

Susan Garfield, Director of Women's Health and Reimbursement at Digene Corporation will be joining Gardner to co-present the case study and share her observations. Digene, a leading women's health diagnostic firm, markets The Digene ^® HPV Test, the only FDA–approved test for the human papillomavirus (HPV). The company is a pioneer in the use of online detailing and other tactics to reach physicians and other healthcare professionals with information about this rapidly emerging standard of care in women's health.

"As a firm, we've long evangelized to our pharmaceutical clients about the effectiveness and efficiency of online detailing in influencing clinicians. Online detailing can't replace traditional field sales representatives in the marketing mix, but it should play a role in extending their reach and improving their effectiveness," says Gardner. "With Digene, we architected an innovative program that drove improved awareness of their diagnostic test and delivered an attractive return on their marketing investment."

The presentation by Gardner and Garfield will introduce Digene and their HPV test, discuss the challenge of reaching and influencing healthcare professionals, outline the online detailing program that was deployed, share the program's high level success and ROI metrics, and close with a review of key audience takeaways.

For more information, contact James Gardner at 617.425.7300 or visit the CBI conference website. To learn more about Digene and The Digene ^® HPV Test, visit Digene's corporate website.

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