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One to One Interactive selected as a MITX awards finalist

October 25, 2005

53.com website redesign and Capella University online campaign recognized as one of New England's best

One to One Interactive today announced it has been selected as a finalist in both the "Financial Services" and "Acquisition Campaign" categories for The 10th Annual MITX Awards. The firm is specifically being recognized for its redesign of the Fifth Third Bank corporate web site ( http://www.53.com) and its management of Capella Universities' online direct marketing programs. Produced by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.

Begun in 1996, the MITX Awards have grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"This is a special milestone for the organization and the commercial internet industry as a whole, both of which have seen significant change, myriad successes and unprecedented growth over the past decade. As technology advances, we will be at the forefront of those advancements." said Kiki Mills, Executive Director of MITX. "Our awards finalists continue to raise the bar and their work is a true testament to how interactive technology has become a core technology for businesses across all industries, nonprofits and educational institutions."

"It goes without saying that we are honored to be recognized by MITX, one of the nations leading marketing and technology associations" said Jeremi Karnell, co-founding partner and President of One to One Interactive. "The real honors go to our client's who continue to afford us the opportunity to produce industry leading work".

One to One Interactive will be recognized with the other finalists in the categories of "Financial Services" and "Acquisition Campaign" at a gala awards ceremony traditionally attended by over 800 of the region's top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 2nd. Tickets can be purchased at www.mitxawards.org.

The 2005 MITX Awards program is sponsored by AOL, Doubleclick, Eyeblaster, IBM, Nixon Peabody LLP, Pointroll, PricewaterhouseCoopers LLC and Backbone Media. Media partners are boston.com and Technology Review.

About One to One Interactive

Named one of the top 50 advertising agencies by AdAge, One to One Interactive is a full-service strategic Internet marketing services firm. Founded in 1997 and privately held One to One works with Fortune 1000 companies or smaller businesses with big ideas for the future by providing smart solutions to the most complicated digital marketing challenges. One to One is headquartered in Charlestown, MA.

About MITX

The Massachusetts Innovation & Technology Exchange (MITX) accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, interactive marketing, healthcare, and financial services, MITX is the region's premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Cambridge. For more information please go to http://www.mitx.org.

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