One to One Interactive awarded for best online acquisition campaign at the 2005 MITX awards
November 3, 2005
Tenth annual awards celebrates New England's best interactive work
One To One Interactive has been selected as a winner in the
category of Online Acquisition Campaign for the 2005 MITX Awards
for their work on behalf of Capella University in 2004. The annual
MITX Awards is the largest awards competition in the country that
recognizes achievements in the development and implementation of
interactive technologies. Winners were announced in 26 categories,
including four "Best of" awards at an awards ceremony attended by
nearly 800 industry professionals held on November 2nd at the
Boston Copley Place Marriott.
Capella University hired One to One Interactive between 2003
& 2004 as its Interactive Agency of Record. The firm was
charged with helping Capella maximize the online channel's ability
to acquire new student prospects for their graduate degree
programs. One to One utilized strategic tactics which have proven
effective in lead generation and brand consideration. These
included:
- Paid keyword search
- Cost per lead online media inventory
- Online advertising within relevant targeted content
sites
- 3rd party and house email lists
- Mobile (PDA) advertising
- Affiliate marketing
"One to One is honored to receive this recognition from MITX,"
said Jeremi Karnell, President and a Founding Partner of One to One
Interactive. "We are extremely appreciative of the opportunity
afforded to us by Capella University to develop such an effective
and industry leading campaign. One to One Interactive is committed
to developing ongoing innovation and best practices related to
acquisition campaigns via digital marketing channels."
"As the modern internet age enters its tenth year, MITX is proud
to be celebrating a decade of accomplishment and continued growth."
said Kiki Mills, Executive Director of MITX. "The caliber of
projects and campaigns we have seen here tonight speak to the
influence of the Internet and its effect here in Massachusetts and
the world at large."
Entries were judged by over 100 industry professionals
representing various disciplines including creative directors,
designers, technologists, online media representatives, investors,
and business professionals.
The 2005 MITX Awards were sponsored by AOL Media Networks,
Backbone Media, IBM, Nixon Peabody LLP, PriceWaterhouseCoopers LLP,
Eyeblaster, PointRoll, DoubleClick and Viewpoint. Media partners
are Boston.com and Technology Review.
For the full list of winners go to
www.mitxawards.org.
About One to One Interactive
Named one of the top 50 advertising agencies by
AdAge, One to One Interactive is a full-service strategic
Internet marketing services firm. Founded in 1997 and privately
held, One to One works with Fortune 1000 companies or smaller
businesses with big ideas for the future by providing smart
solutions to the most complicated digital marketing challenges. One
to One is headquartered in Charlestown, MA.
About MITX
The Massachusetts Innovation & Technology Exchange (MITX),
accelerates business opportunities and professional development for
those who seek to create business advantage through the innovative
application of technology and services. Serving more than 2,500
members from multiple industries including Internet, interactive
marketing, healthcare, and financial services, MITX is the region's
premier association for thought leadership, technology trends,
building business relationships and professional training and
development. MITX also offers its members the chance to promote
their companies to targeted audiences through sponsorships,
speaking opportunities and networking. MITX is headquartered in
Cambridge. For more information go to
http://www.mitx.org.
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