One to One Interactive announces corporate restructuring
November 14, 2005
Merges with Arcavista to create digital marketing powerhouse
One to One Interactive, a leading provider of digital marketing
professional services, today announced it has merged with Arcavista
Corporation. The agreement has resulted in a major corporate
restructuring for One to One Interactive. The new company will
remain as One to One Interactive, located at its current
headquarters in Charlestown, MA.
The well-known executive team remains the same with Ian Karnell
as Chief Executive Officer; Jeremi Karnell, President; Michael
McCay, Chief Financial Officer and COO; and Bill Haeck, Chief
Services Officer.
"This is a significant day for our company," said Ian Karnell,
Chief Executive Officer of One to One Interactive. "We are
reemerging as a stronger and enhanced company. Our customers will
benefit from superior solutions that augment the top quality
service they are accustomed to receiving from our same talented
team who continue to lead the digital marketing industry."
One to One Interactive plans to integrate Arcavista's desktop
and mobile content distribution technology into its current service
offerings, affording its clients to take advantage of next
generation branded one-to-one digital communications beyond the
browser.
"We have successfully utilized our new resources to restructure
our long-term debt, optimize our cost structure and improve the
operational efficiency of our business." said Michael McCay, Chief
Financial Officer. "We embrace the future with a renewed financial
strength and stability poised for continued growth and long term
viability."
About One to One Interactive
Named one of the top 50 advertising agencies by
AdAge, One to One Interactive is a full-service strategic
Internet marketing services firm. Founded in 1997 and privately
held, One to One works with Fortune 1000 companies or smaller
businesses with big ideas for the future by providing smart
solutions to the most complicated digital marketing challenges. One
to One is headquartered in Charlestown, MA.
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