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One to One Interactive announces corporate restructuring

November 14, 2005

Merges with Arcavista to create digital marketing powerhouse

One to One Interactive, a leading provider of digital marketing professional services, today announced it has merged with Arcavista Corporation. The agreement has resulted in a major corporate restructuring for One to One Interactive. The new company will remain as One to One Interactive, located at its current headquarters in Charlestown, MA.

The well-known executive team remains the same with Ian Karnell as Chief Executive Officer; Jeremi Karnell, President; Michael McCay, Chief Financial Officer and COO; and Bill Haeck, Chief Services Officer.

"This is a significant day for our company," said Ian Karnell, Chief Executive Officer of One to One Interactive. "We are reemerging as a stronger and enhanced company. Our customers will benefit from superior solutions that augment the top quality service they are accustomed to receiving from our same talented team who continue to lead the digital marketing industry."

One to One Interactive plans to integrate Arcavista's desktop and mobile content distribution technology into its current service offerings, affording its clients to take advantage of next generation branded one-to-one digital communications beyond the browser.

"We have successfully utilized our new resources to restructure our long-term debt, optimize our cost structure and improve the operational efficiency of our business." said Michael McCay, Chief Financial Officer. "We embrace the future with a renewed financial strength and stability poised for continued growth and long term viability."

About One to One Interactive

Named one of the top 50 advertising agencies by AdAge, One to One Interactive is a full-service strategic Internet marketing services firm. Founded in 1997 and privately held, One to One works with Fortune 1000 companies or smaller businesses with big ideas for the future by providing smart solutions to the most complicated digital marketing challenges. One to One is headquartered in Charlestown, MA.

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