One to One Interactive Assigned Oversight of MITX Digital Marketing Track
January 2, 2006
Charlestown, MA, January 2, 2006 – One to One
Interactive (OTO), a nationally ranked digital marketing services
firm that specializes in connecting leading companies with
customers via digital channels, today announces that the agency has
been asked to help launch and oversee the MITX Digital Marketing
Track. The track will focus on best practices, methods, and case
studies associated with current and emerging Internet enabled
technology platforms and their application to marketing and
communication efforts.
The Massachusetts Innovation & Technology Exchange (MITX)
accelerates business opportunities and professional development for
those who seek to create business advantage through the innovation
application of technology and services. MITX is the region’s
premier association for thought leadership, technology trends,
building business relationships, and professional training and
development. In addition, MITX offers its members the chance to
promote their companies to specific audiences through sponsorships,
speaking opportunities, and networking. One to One
Interactive has partnered with MITX to bring the public a series of
panels on various topics facing the industry. The first MITX
Digital Marketing series is titled:
Web 2.0: Engaging the Long Tail, and will focus on
the next generation of online services most commonly referred to as
blogs, podcasts, tags, and social bookmarks. One to One and MITX
look forward to a series of prolific panels, and OTO will help
oversee all aspects of the panels.
“First, I am extremely pleased that One to One will be
overseeing the MITX Digital Marketing Track process, “ said Jeremi
Karnell, Co-Founder and President of One to One. “ MITX is an
organization that that has continually demonstrated leadership in
bringing content and thought leaders together. Our role in
the marketing track will enable One to One Interactive to help MITX
oversee and manage this aggressive and dynamic project.”
“The MITX audience comprises a rich mix of technology
professionals who are looking for innovative and dynamic solutions
in today’s interactive community,” said Kiki Mills, Executive
Director of MITX. “One to One has positioned itself as a leader in
the digital marketing services arena, and on behalf of the MITX
community, we look forward to a successful partnership with the
agency.”
About One to One Interactive
Founded in 1997, One to One Interactive is a nationally
ranked digital marketing solutions firm that specializes in
connecting leading companies with customers via digital
channels. With a culture rooted in driving tangible business
results One to One Interactive offers next generation digital
marketing and professional services, and leading technology
marketing solutions. For additional information, call:
617-425-7300, or visit:
www.onetooneinteractive.com.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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