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One to One Interactive Names Ralph R. Shaw and Steve Humphrey as Board Members

May 8, 2006

Industry Moguls to Offer Expertise and Support for Digital Marketing Services Firm

Charlestown, MA, May 8, 2006 – One to One Interactive, a nationally ranked digital marketing services firm that specializes in connecting leading companies with customers via digital channels, today announced the dual appointments of Ralph R. Shaw and Steve Humphrey to the company’s board of directors. As board members, Shaw and Humphrey will help develop One to One’s future vision, long-term company goals, and assist in the strategic development of the company as One to One continues to bring revolutionary new technologies to market.  This key addition to the board of directors will help One to One aggressively advance its position as a driving force in digital marketing services.

“The appointment of Ralph R. Shaw and Steve Humphrey to the One to One Interactive’s Board of Directors enthusiastically confirms the capabilities and continued growth potential of the firm,” said Ian Karnell, Co-Founder and Chief Executive Officer of One to One Interactive. “Both Mr. Shaw and Mr. Humphrey have had impressive careers and carry with them a great deal of leadership experience and expertise. One to One looks forward to both board directors’ distinctive insights into today’s dynamic digital marketing industry.”

“The need for a competitive and well-packaged digital marketing services firm has become imminent in today’s Internet-laden society,” says Shaw. “With One to One’s three distinct operating units, the company has positioned itself to deliver a competitive solution for today’s digital media issues.”

Mr. Shaw has a prestigious and varied background. His experience in the securities business extends over forty years, encompassing securities analysis, institutional securities marketing, mutual fund portfolio management, and the management of investment portfolios for tax-exempt clients.


Ralph R. Shaw began his career at Standard & Poor's Corporation as a securities analyst and investment advisor. Shaw later went on to form the Institutional Securities Analysis and Marketing Department of Coleman and Company, a New York Stock Exchange member firm.  Shaw has also held positions with Shareholders Management Company, Los Angeles, California, as Vice President, Director of Research and Portfolio Manager of the Enterprise Fund, as well as the United States National Bank of Oregon where he served as Vice President and Manager of the newly formed Investment Counseling Department providing investment advice and management to corporate employee benefit funds and charitable endowments.  In 1980, Ralph Shaw formed Shaw Management Company, an investment counseling firm.  In January 1983, Ralph Shaw and U.S. Bancorp, with Shaw acting as General Partner, formed Shaw Venture Partners.  Shaw Venture Partners II was organized in June 1987.  Shaw Venture Partners III was approved as a Small Business Investment Company (SBIC) in September 1994, bringing total venture capital assets available for investment to $80 million.

Mr. Shaw currently serves on the board of directors of Schnitzer Steel, Inc., Integra Telecom, Inc., LaTIS, Inc., Telestream, Inc., BMG Seltec, Rentrak Corporation, and the United Fund Advisors. Mr. Shaw previously served on a variety of boards including: Costco Wholesale Corporation, Star Technologies, Inc., BMG Corporation, and WebCriteria, Inc., to name a few.

“One to One Interactive has established itself as an innovator in the digital marketing services arena, providing dynamic solutions to a variety of clients,” said Mr. Humphrey. “I am delighted to be a part of an organization that drives quantifiable results and continues to stay on top of trends in the interactive market.”

Mr. Humphrey brings over thirty five years of successful marketing and strategic leadership experience to One to One Interactive. Mr. Humphrey began his career as an assistant account executive at Ogilvy and Mather Advertising in New York. After seven years he joined Avon Products as manager of product marketing and was responsible for the entire domestic product line. Several years later, he returned to Ogilvy & Mather as the youngest senior vice president ever to manage a global account - the entire General Foods account - the agency's largest on a world-wide basis. Further into his career, Steve joined a mid-sized agency in New York, which eventually became Rosenfeld, Sirowitz & Humphrey, where he served as president. After seven years there, Steve joined Bank Street Consulting Group as a partner in charge of the marketing practice, and working for clients like GMAC, American Express, and Pepsi. Steve was later persuaded to join what became known as Bronner Slosberg Humphrey (now Digitas) in 1989, as president. In 1995, Steve, as CEO, launched Strategic Interactive Group, an Internet marketing agency, as a BSH subsidiary. Bronner Slosberg Humphrey grew to become the largest direct marketing company in the country with such clients as American Express, AT&T, IBM, Federal Express, GM, and L.L.Bean. Strategic Interactive Group grew to become one of the largest in the country under Steve’s leadership. The total company grew from 85 people in 1989, when Steve joined as president, to over 850 people at the end of 1997.


About One to One Interactive
Founded in 1997, One to One Interactive is a nationally ranked digital marketing solutions firm that specializes in connecting leading companies with customers via digital channels.  With a culture rooted in driving tangible business results One to One Interactive offers next generation digital marketing and professional services, and leading technology marketing solutions. For additional information, call: 617-425-7300, or visit: www.onetooneinteractive.com.

Contacts:

Ian Karnell

One to One Interactive

617.425.7333

ikarnell@onetooneinteractive.com

Chrissy Timreck

Racepoint Group

781.487.4631

ctimreck@racepointgroup.com

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