One to One Interactive Awarded Silver at the DTC National Advertising Awards
May 4, 2006
Agency Garners Honors for its Integrated VESIcare Campaign
Charlestown, MA, May 4, 2006 – One to One
Interactive (OTOI), a nationally ranked digital marketing services
firm that specializes in connecting leading companies with
customers via digital channels, today announced it was honored with
the silver award at the DTC National Advertising Awards for its
integrated VESIcare campaign, collaborating with agencies Euro RSCG
Tonic, Mediaedge:cia, Edelman and Targetbase.
DTC Perspectives Inc., formerly Rx Insight, Inc. is a
publishing, conferences/training, and consulting company
specializing in consumer marketing of pharmaceuticals. DTC’s
business provides information to industry professionals responsible
for doing DTC work for pharmaceutical companies, agencies or
industry suppliers of services. DTC Perspectives, Inc. strives to
be the leading source of best practices, knowledge and insight for
pharmaceutical marketers who are leading, creating, and
implementing direct-to-consumer communications.
“On behalf of One to One Interactive, it is a genuine honor
to be recognized by DTC,” said Ian Karnell, Co-Founder and CEO of
OTOi. “One to One has firm roots in the life sciences sector, and
this award serves as validation that our firm has the expertise and
capabilities to remain a dynamic innovator of digital marketing
services for the life sciences market.”
This year’s independent judging panel included Mark Einhorn,
Executive Vice President, The PreTesting Company; Fariba Zamaniyan,
Vice-President, IAG Research; Dorothy Wetzel, Independent Marketing
Consultant; Angela Federici, SVP, Pharmaceutical Practice Leader,
Millward Brown; Therese Glennon, VP Division Manager, Professional
Healthcare Manager, BASES; Fred Church, VP Health &
Pharmaceutical Practice, Ipsos North America, and Robert A.
Girondi, Executive Vice President, Media Research &
Development, Communications Media, Inc.
DTC Perspectives publishes two magazines to accompany their
bi-annual conferences: The DTC National Conference and DTC at the
Turning Point. Additional information on award winners, including
OTOi, will appear in the June issue.
About One to One Interactive
Founded in 1997, One to One Interactive is a
nationally ranked digital marketing solutions firm that specializes
in connecting leading companies with customers via digital
channels. With a culture rooted in driving tangible business
results One to One Interactive offers next generation digital
marketing and professional services, and leading technology
marketing solutions. For additional information, call:
617-425-7300, or visit:
www.onetooneinteractive.com.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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