Brigham & Women’s Hospital Partners with One to One Interactive

One to One Continues Growth in Life Sciences Market

Charlestown, MA, June 5, 2006 – One to One Interactive, a nationally ranked digital marketing services firm that specializes in connecting leading companies with customers via digital channels, today announced that Brigham & Women’s Hospital, located in Boston, Massachusetts, has partnered with One to One Interactive to launch the hospital’s newly redesigned, interactive website.  Brigham & Women’s researched several interactive firms, but ultimately selected One to One for the company’s acute understanding of the life sciences market.

One to One Interactive’s deep and wide-ranging experience within the life sciences sector met the extensive criteria for Brigham & Women’s digital agency selection. Since there are a number of legalities and sensitivities surrounding the healthcare industry, a world-renowned hospital like Brigham & Women’s required a digital agency that truly understood its business issues.  

Brigham & Women’s hospital is known for its cutting-edge technologies and innovations.  The hospital was looking to re-vamp its existing website to correlate with the technologies that the hospital is recognized for around the world. Thus, One to One was charged with the task of creating a website that was more technologically-driven, incorporating the aspects that the hospital is known for, but still allowing the site to be user-friendly and accessible on a variety of levels.

The website had to appeal to two distinct entities; to the consumer looking for directions and doctor referrals and to the physician looking for the latest technical information and advances. Some areas of the site have been password–protected for doctors, while other areas were created with end user-in mind.  

“As more and more people understand the inherent value of the Internet, consumers are beginning to extend their web research into the life sciences sector,” said Ian Karnell, co-founder and CEO, One to One Interactive. “One to One has a firm grasp on the life sciences sector.  Our partnership with Brighman & Women’s hospital is an exciting venture for us to prove our capabilities in the life sciences market, and to provide the consumer with a cutting-edge outlet for medical information.”

About Brigham & Women's Hospital

Brigham and Women’s Hospital, located in Boston, Massachusetts, is dedicated to serving the needs of the community, and is committed to providing the highest quality health care to patients and their families, by expanding the boundaries of medicine through research, and by educating the next generation of health care professionals. The hospital believes in quality patient care, teaching excellence, respect for the individual and a focus on the customer. Brigham and Women’s has developed partnerships with a variety of organizations, including: The Partners HealthCare System, Dana Farber Cancer Institute, Harvard University, and local community assocations, as well as enhancing unique relationships with care provider groups such as Harvard Vanguard Medical Associates. For additional information, call 617-732-5500.

About One to One Interactive
Founded in 1997, One to One Interactive is a nationally ranked digital marketing solutions firm that specializes in connecting leading companies with customers via digital channels.  With a culture rooted in driving tangible business results One to One Interactive offers next generation digital marketing and professional services, and leading technology marketing solutions. For additional information, call: 617-425-7300, or visit: www.onetooneinteractive.com.

Contacts:

Jeremi Karnell

One to One Interactive

617.425.7369

jkarnell@onetooneinteractive.com

Chrissy Timreck

Racepoint Group

781.487.4631

ctimreck@racepointgroup.com

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