CooksIllustrated.com Awards One to One Interactive Natural Search Business
June 12, 2006
Charlestown, MA, June 12, 2006 – One to One
Interactive, a nationally ranked digital marketing services firm
that specializes in connecting leading companies with customers via
digital channels, today announced that it has been awarded the
natural search business for CooksIllustrated.com, a website
produced by America’s Test Kitchen. One to One Interactive will be
responsible for search engine optimization strategies that will
draw people to CooksIllustrated.com, with the goal that they will
become members of the site.
America’s Test Kitchen initially interviewed several firms for
the search engine optimization opportunity, and decided upon One to
One Interactive. America’s Test Kitchen was looking for an agency
that combined expertise in natural search engine optimization with
the ability to thoroughly understand America’s Test Kitchen’s
products and core audience, as the search engine optimization
campaign was being utilized to attract new visitors and ultimately,
new members, to the website as well as to increase brand awareness
for CooksIllustrated.com. America’s Test Kitchen desired an agency
that was seasoned when it came to natural search campaigns, able to
think strategically about America’s Test Kitchen’s online business,
and able to execute initiatives while working with America’s Test
Kitchen’s internal marketing and IT staff. In the end, it was One
to One Interactive that harbored the expertise, research abilities
and know-how that America’s Test Kitchen was looking for.
“On behalf of One to One Interactive, it is with great
pleasure that I announce the partnership between One to One and
America’s Test Kitchen,” said Jeremi Karnell, co-founder and
President, One to One Interactive. “One to One prides itself on its
search marketing services, and we look forward to working with
America’s Test Kitchen in developing a natural search strategy that
will drive people to CooksIllustrated.com and increase brand
awareness and new members.”
Based in Brookline, MA, America’s Test Kitchen publishes Cook’s
Illustrated and Cook’s Country magazines, bestselling cookbooks,
and has the most-watched cooking show on public television, called
America’s Test Kitchen. CooksIllustrated.com is a paid online
resource for home cooks featuring all 14 years of Cook’s
Illustrated magazine’s content. With more than 110,000 paid
members, CooksIllustrated.com differentiates itself from other
online sites by focusing on “recipes that work” as well as rating
kitchen equipment and supermarket ingredients. Through the
collaboration, America’s Test Kitchen hopes that One to One will
help drive traffic to the site and gain new customers by optimizing
the search strategies for the sites’ online recipe and ratings
database.
“America’s Test Kitchen is excited about its partnership with
One to One Interactive, and we are confident that their search
optimization strategies will deliver additional members to the
website,” said Hugh Buchan, e-commerce marketing manager, America’s
Test Kitchen. “As more and more people turn to the Internet for
information, users are becoming increasingly comfortable with
paying for that information. We think that One to One will help us
communicate the value of our content and convince people to become
members of CooksIllustrated.com”
Final implementation of the project will commence later this
month, but both companies are already discussing upcoming
opportunities to work together.
About One to One Interactive
One to One Interactive has divided its digital marketing
services into three separate entities: OTOi, a segment that focuses
on digital marketing, creative and technology services, OTOLabs,
which provides digital marketing technology solutions and partners,
and OTONetworks, scheduled to launch in Q3 2006, focusing on the
creation and distribution of niche digital media channels to
provide marketers performance based customer lead and acquisition
opportunities. These three entities have positioned One to One
Interactive as the “Next Generation Marketing Solutions Firm of
Choice,” and the Agency of choice for several Fortune 1000
companies.
About CooksIllustrated.com
Cook's Illustrated is dedicated to providing home cooks
with the best, most foolproof recipes for their favorite foods,
along with trusted recommendations on cookware and supermarket
ingredient brands. Every week the test kitchen staff tests hundreds
of recipes to find out which techniques work and which ones don't.
They repeatedly test recipes, gadgets, pantry staples, cooking
techniques, and cookware to tell the reader what works… and what
doesn’t. Cook's takes no advertising, and is not afraid to tell it
like it is. The recipes, testings and tips from Cook’s Illustrated
magazine are also featured on America’s Test Kitchen, public
television’s most-watched cooking show, in a growing line of
cookbooks, and on CooksIllustrated.com. For additional information,
call 617-232-1000, or visit the website:
www.cooksillustrated.com.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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