One to One Interactive Names Former Digitas Executive as TMT & Financial Services Group Director
June 19, 2006
Dino Cattaneo Joins Company to Provide Expertise for Growing Vertical Industries
Charlestown, MA, June 19, 2006 – One to One
Interactive, a nationally ranked digital marketing services firm
that specializes in connecting leading companies with customers via
digital channels, today announced the appointment of Dino Cattaneo
as group director of One to One Interactive’s
technology/media/telecommunications (TMT) and financial services
divisions. Mr. Cattaneo will oversee the strategic direction and
service level enhancement of both vertical account practices within
the firm.
“There is a growing demand in today’s fast moving economy
to service financial services and TMT clients that are looking to
implement innovative and effective digital marketing strategies.”
said Ian Karnell, co-founder and chief executive officer of One to
One Interactive. “Dino brings an unparalleled level of expertise to
his positions, having spent a majority of his career developing a
variety of online initiatives from search engine optimization to
online identity tactics for some of the nation’s most well-known
companies.”
Prior to joining One to One, Cattaneo worked at Digitas, where
he served in a multitude of senior-level roles for the marketing
division including: associate director, vice president associate
director, and most recently, vice president director. Catttaneo’s
client roster included: General Motors, Microsoft, ING, Best Buy,
and Morgan Stanley Dean Whitter’s Private Wealth Management Group.
Prior to Digitas, Catttaneo spent time at Bain, a top-tier strategy
consulting firm, where he held titles of: consultant and project
manager. Cattaeno also gained financial industry experience at
Lehman Brothers and Techint, Inc. where he served as a financial
and business analyst.
“It is with great honor that I accept the dual-director position
at One to One Interactive,” said Dino Cattaneo. “One to One is at
the forefront of the digital marketing space, and understands the
value that an effectively crafted, implemented and targeted online
marketing strategy can have for both consumers and clients. One to
One’s success in both the financial services and TMT fields speaks
for itself, and I look forward to joining and helping to lead.”
About One to One Interactive
One to One Interactive has divided its digital marketing
services into three separate entities: OTOi, a segment that focuses
on digital marketing, creative and technology services, OTOLabs,
which provides digital marketing technology solutions and partners,
and OTONetworks, scheduled to launch in Q3 2006, focusing on the
creation and distribution of niche digital media channels to
provide marketers performance based customer lead and acquisition
opportunities. These three entities have positioned One to One
Interactive as the “Next Generation Marketing Solutions Firm of
Choice,” and the Agency of choice for several Fortune 1000
companies.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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