One to One Interactive and MITX announce Digital Marketing Program Series: “The Future of TV”
July 7, 2006
Dr. David Weinberger, Fellow, Harvard Berkman Center for Internet and Society, to Moderate “The Future of TV” Panel
Charlestown, MA, July 7, 2006 – One to One
Interactive (OTO), a nationally ranked digital marketing services
firm that specializes in connecting leading companies with
customers via digital channels, today announced , in conjunction
with the Massachusetts Innovation & Technology Exchange
(MITX), a new MITX Digital Marketing series roundtable
titled: “The Future of TV”. This event, scheduled for
Tuesday, July 11th, 2006 at Kirkpatrick & Lockhart Nicholson
Graham LLP located at the State Street Financial Center in Boston,
Mass., will focus on how the landscape for delivering video
broadcast entertainment is changing including a provocative debate
on who will emerge as the leader once the dust settles. The panel
will be moderated by David Weinberger, PhD, Fellow, Harvard Berkman
Center for Internet and Society, and will include Peter Kim, Senior
Analyst, Forrester Research; Adam Berrey, VP, marketing and
strategy from Brightcove; Chet Kanojia, chairman and CTO from Navic
Networks; and Stephen Warley, Executive Director of Digital Media,
602 Communications.
The MITX Digital Marketing Series focuses on best practices,
methods and case studies associated with current and emerging
Internet enabled technology platforms and their application to
marketing and communication efforts. One to One Interactive
has partnered with MITX to bring the public a series of panels on
various topics facing the industry.
“With increased broadband access and the proliferation of
video over the Web, digital technologies are liberated from the
traditional TV set and can now push new means of media through to
web browsers and mobile devices,” said Jeremi Karnell, co-founder
and President of One to One Interactive. “The “
Future of TV” panel will include several industry-leading experts
who can speak to emerging trends in this nascent market. As
traditional marketing budgets continue to shift towards the digital
channel, we believe that a debate regarding broadcast TV’s future
role in the marketing mix is timely.”
The Massachusetts Innovation & Technology Exchange (MITX),
is the region’s premier association for thought leadership,
technology trends, business networking and professional training
and development For more information regarding the event, visit:
http://mitx.org/main.cfm?sec_id=13&guid=3095f62a-88e0-42bc-b193-8d185c245f33&ART=177
About One to One Interactive
One to One Interactive has divided its digital marketing
services into three separate entities: OTOi, a segment that focuses
on digital marketing, creative and technology services, OTOLabs,
which provides digital marketing technology solutions and partners,
and OTONetworks, scheduled to launch in Q3 2006, focusing on the
creation and distribution of niche digital media channels to
provide marketers performance based customer lead and acquisition
opportunities. These three entities have positioned One to One
Interactive as the “Next Generation Marketing Solutions Firm of
Choice,” and the Agency of choice for several Fortune 1000
companies.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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