One to One Interactive and the Design and Usability Center at Bentley College Form Partnership Focused on Enhancing the Online Customer Experience
July 24, 2006
Charlestown, MA, July 24, 2006 – One to One
Interactive (OTO), a nationally ranked digital marketing services
firm that specializes in connecting leading companies with
customers via digital channels, today announced that the firm has
partnered with Bentley College Design and Usability Center for
a variety of projects including prospective customer research for
clients and website redesign and effectiveness.
The Design & Usability Center at Bentley is a research,
design, and testing organization. Their mission is to help clients
improve the usability of technology products and enhance the
quality of the end-user experience. To further that end, the center
focuses its efforts and expertise on the high value aspects of the
user experience that most significantly affect profitability and
user satisfaction. The center's affiliation with Bentley allows it
to combine business expertise with decades of usability
experience.
“The partnership between One to One Interactive and the
Bentley Design & Usability Center was an ideal fit,” said Bill
Haeck, chief services officer, One to One Interactive. “Both
Bentley and One to One are thought leaders and influencers in their
respective fields; the partnership will take usability
methodologies, enhanced online customer experiences and website
redesign to the next level.”
The Design & Usability Center offers one of the most
sophisticated testing facilities in the United States; two
state-of-the-art testing labs are ideal for usability testing,
focus groups, and design workshops and the facility can accommodate
hardware and software products with equal ease. Led by Joe Dumas
and Beth Loring, veterans in the usability industry, the center is
the only one of its kind in North America, providing clients with
business as well as academic offerings, as well as
fostering relationships between Bentley graduate students and
corporate clients.
“With its user-centered design methodology and state-of-the art
testing labs, the Bentley Design & Usability Center offers
clients an unparalleled opportunity to conduct qualitative and
quantitative customer research,” said Beth Loring, director,
Bentley Design & Usability Center. “Bentley’s breadth of
research and usability insight and experience, combined with One to
One’s expertise in website redesign and enhanced online customer
experiences, allows for a powerful collaboration and a successful
experience for clients.”
The Bentley Usability Center/One to One partnership is the ideal
solution for clients that want to know more about their prospective
customers before implementing a website or brand awareness
campaign. Bentley develops a customized usability methodology for
each client, using innovative techniques such as card sorting. Once
the initial research is complete, Bentley then passes its findings
along to One to One for a website redesign, focusing on customer
behavior patterns that track and measure how customers use the web
and what they do once on a given website. The end result is a
website redesign that appropriately targets the customer and his or
her online behavior, thus leading to a greater return on investment
for the client. In addition, Bentley is able to offer an unbiased,
third-party opinion of the completed website, validating that the
goals for the redesign, such as increased conversion or sales, were
accomplished.
About One to One Interactive
One to One Interactive has divided its digital marketing
services into three separate entities: OTOi, a segment that focuses
on digital marketing, creative and technology services, OTOLabs,
which provides digital marketing technology solutions and partners,
and OTONetworks, scheduled to launch in Q3 2006, focusing on the
creation and distribution of niche digital media channels to
provide marketers performance based customer lead and acquisition
opportunities. These three entities have positioned One to One
Interactive as the “Next Generation Marketing Solutions Firm of
Choice,” and the Agency of choice for several Fortune 1000
companies.
About Bentley
Bentley is a national leader in business education. Centered
on education and research in business and related professions,
Bentley blends the breadth and technological strength of a
university with the values and student focus of a small college.
Our undergraduate curriculum combines business study with a strong
foundation in the arts and sciences. A broad array of offerings at
the McCallum Graduate School emphasize the impact of technology on
business practice, including MBA and Master of Science programs,
PhD programs in accountancy and in business, and selected executive
programs. Enrolling approximately 4,000 full-time undergraduate,
250 adult part-time undergraduate, and 1,270 graduate students,
Bentley is located in Waltham, Mass., minutes west of Boston.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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