One to One Interactive Acquires AdTools
August 25, 2006
Firm Now Industry Leader in Creating Digital Experiences for Desktop and Mobile Audiences
Charlestown, MA, August 25, 2006 – One to One
Interactive (OTO), a top 50 ranked digital marketing firm, today
announced their acquisition of AdTools, the leading international
developer of branded desktop applications (BDAs). By bringing
AdTools’ groundbreaking technology, veteran interactive industry
staff, and Fortune 500 client base into their fold, One to One
expands their abilities to connect brands with their customers
through multiple interactive digital channels.
“We remain focused on providing new ways for marketers,
advertisers and agencies to raise their customer brand dialogues to
more strategic levels by going beyond the browser, “ said Ian
Karnell, co-founder and chief executive officer of One to One
Interactive. “With our acquisition of AdTools, the market leader in
branded desktop applications and mobile communication platforms,
One to One has immediately added depth and breadth to that vision
for the future of digital marketing services.”
Branded desktop applications (BDAs) are the best way for brands
to stay connected with customers after they leave their website.
AdTools develops BDAs for Fortune 500 companies, such as, Nick.com,
Fox Home Video, Roche, Dodge, Pillsbury, and other major brands.
BDAs can include rich media entertainment, interactive animations,
automatically updating information channels, community functions,
and utility-oriented features that keep users engaged in an ongoing
direct relationship with the brand. AdTools’ integrated BDA support
services enable content management and delivery, database services,
data collection, reporting capabilities and distribution tools.
As the industry leader in the BDA space, AdTools was identified
as a key strategic complement for One to One’s marketing
technologies division, OTOLabs. OTOLabs offers marketers, agencies,
and publishers a suite of innovative marketing technologies
specifically focused on beyond-the-browser innovations, along with
advanced analytic and messaging platforms. As a member of OTOLabs
AdTools will also assume control of Arcavista technologies and
clients, as well as management of Widget and Gadget production.
“The world wide web is just one facet of the Internet. At
AdTools we believe that the Internet which projects ‘beyond the
browser’ will continue to grow exponentially and become as
important as the World Wide Web,” said Chris Heitmann, co-founder
and CEO of AdTools. “The acquisition of AdTools by One to One
Interactive is a positive and strategic move on the part of both
companies, allowing this vision to be developed and enhanced by a
leader in the digital marketing space.”
The Boston-area AdTools office will be integrated into One to
One’s facilities, while AdTools’ London office will continue to
operate in their current space.
About One to One Interactive
One to One Interactive has divided its digital marketing
offering into three separate entities: OTOi, a division that
focuses on digital marketing, creative and technology professional
services, OTOLabs, which provides digital marketing technology
solutions and partners, and OTONetworks, scheduled to launch in Q3
2006, focusing on the creation and distribution of niche digital
media channels to provide marketers performance based customer lead
and acquisition opportunities. These three entities have positioned
One to One Interactive as the “Next Generation Marketing Solutions
Firm of Choice,” and the Agency of choice for several Fortune 1000
companies. For additional information, please visit the One to One
Interactive website at
http://www.onetooneinteractive.com
or the One to One Interactive blog at
http://www.otoinsights.com.
About AdTools
AdTools employs its proprietary desktop marketing
communications technology platform to build turnkey
internet-connected applications that create a brand relationship
with the user directly on their computer desktop. AdTools has been
building desktop communicators, screenmate animated characters,
alerts, and groupware applications since 1997 for Fortune 500 and
other major companies in industries such as consumer products,
travel and leisure, and entertainment. More information is
available at
http://www.adtoolsinc.com.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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