OTOi Receives Recognition from 2006 WebAwards
September 28, 2006
Receives Four “Pharmaceutical Standards of Excellence” Awards for Achievement in Website Design
Charlestown, MA, September 28, 2006 – OTOi, the
digital marketing professional services division of One to One
Interactive, received four “Pharmaceutical Standard of Excellence”
awards at the 2006 WebAwards competition. The winning web sites
are: “Help for Bipolar Disorder is Just a Click Away” (
http://www.bipolar.com ), “ Fighting
Depression Online” (
http://www.depression.com ), “ Online
Relief for Asthma Sufferers” (
http://www.asthma.com ), and “ Talking
Control with Asthma.com” (
http://www.asthmacontrol.com ).
The Web Marketing Association was founded in 1997 to help set a
high standard for Internet marketing and Web development on the
World Wide Web, and is the producer of the WebAward Competition.
Staffed by volunteers, this organization is made up of Internet
marketing, online advertising, PR, and Web site design
professionals who share an interest in improving the quality of
online advertising, internet marketing, and web site promotion. Now
in its 10th year, the WebAwards is the premier annual web site
award competition that names the best Web sites in 96 industries,
while setting the standard of excellence for all website
development.
“The pharmaceutical industry is emerging as one of the leading
vertical industries leveraging the Internet to connect with
consumers on a variety of levels.“ said Gayatri Bhalla, Group
Director of OTOi’s Life Sciences Practice. “The Web Marketing
Association is a highly respected outlet for today’s marketing and
web developers. This recognition further solidifies OTOi’s presence
in the field of digital marketing and website innovation for
pharmaceutical companies.”
“The pharmaceutical industry has embraced the Internet as a key
component of its communications strategy,” continued Bhalla. “This
award validates our design philosophy that stresses usability for
all website constituents including physicians, patients, partners,
and investors.” Visit
www.webaward.org for a complete list of the
2006 winners.
About One to One Interactive
One to One Interactive has divided its digital marketing
offering into three separate entities: OTOi, a division that
focuses on digital marketing, creative and technology professional
services; OTOLabs, which provides digital marketing technology
solutions and partners; and OTONetworks, scheduled to launch in Q3
2006, focusing on the creation and distribution of niche digital
media channels to provide marketers performance based customer lead
and acquisition opportunities. These three entities have positioned
One to One Interactive as the “Next Generation Marketing Solutions
Firm of Choice” and the Agency of choice for several Fortune 1000
companies. For additional information, please visit the One to One
Interactive website at
http://www.onetooneinteractive.com.
or the One to One Interactive blog at
http://www.otoinsights.com.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Chrissy Timreck
Racepoint Group
781.487.4631
ctimreck@racepointgroup.com
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