One to One Interactive's OTOi And OTOlabs Units Gather A Total of Ten 2006 MITX Awards Finalist Selections
October 11, 2006
Online Campaigns, Search, Rich Media, Websites, and Branded Desktop Applications, Recognized
Charlestown, MA, October 11, 2006 – One to
One Interactive today announced that their OTOi unit has been
selected for eight, and their OTOlabs unit has been selected for
two, finalists for the 11th Annual MITX Awards. Begun in 1996, the
MITX Awards have grown to the largest and most prestigious awards
competition in the country for technology innovations and
celebrates the best creative and technological accomplishments
emerging from New England.
“We are immensely gratified that the judges have chosen ten
submissions as finalists for the 2006 MITX Awards,” said Jeremi
Karnell, President and co-founder of One to One Interactive. “
This is a testament to the best-in-class work that our family of
companies delivers on behalf of our Fortune 1000 cliental”.
Bill Haeck, Managing Director of OTOi, a national leading
digital marketing, creative and technology professional services
company states “The MITX Awards is a highly respected outlet for
today’s marketing and web developers. This recognition
further solidifies OTOi’s reputation as a leader in the field of
digital marketing, advertising and website innovation.”
Chris Heitmann, General Manager of OTOlabs which received
finalist status for branded desktop applications (BDAs) states “Our
two finalist selections show the cutting edge work being done by
our development and operations teams. The increasing percentage of
budgets being devoted to online marketing are driving enormous
interest in beyond-the-browser solutions, and finding ways to
retain and engage consumers more deeply and for a longer time.”
OTOi entries selected as finalists for the 2006 MITX
Awards:
Category: Biotechnology/Pharmaceuticals
Client: GlaxoSmithKline
WebSite/Campaign: Stepitupdiabetes.com
URL:
http://www.stepitupdiabetes.com/
Category: Biotechnology/Pharmaceuticals
Client: Roche
WebSite/Campaign: RocheTransplantation.com
URL:
http://www.rochetransplantation.com
Category: Healthcare
Client: Brigham and Women's Hospital
WebSite/Campaign: BrighamandWomens.org
URL:
http://www.brighamandwomens.org/
Category: Acquisition Campaign
Client: First Marblehead
WebSite/Campaign: Astrive Online Acquisition
Campaign for Private Student Loans
URL:
http://www.astrive.com/
Category: Interactive Integration within Cross
Media Campaign
Client: Comcast Corp.
WebSite/Campaign: Comcastic Brand Launch
Category: Next Generation Advertising Program
Client: Comcast Corp.
WebSite/Campaign: Comcast High Speed Internet Game
Invasion Launch
Category: Search
Client: Comcast Corp.
WebSite/Campaign: Comcast Corporate Paid Search
Campaign
Category: Use of Rich Media in Branding or Direct
Response Campaign
Client: GlaxoSmithKline
WebSite/Campaign: Asthma Control Test - The Bus
URL:
http://www.pointroll.com/PointRoll/AdDemo/GlaxoSmithKline/Bus(float)728x90yd11.asp
OTOlabs entries selected as finalists for the 2006 MITX
Awards:
Category: Consumer Goods
Client: Kimberly Clark
WebSite/Campaign: Scott Common Sense Community
Calendar
URL:
http://downldcl.adtoolsinc.com/dl/?FI=1378
Category: Rich Media Application
Client: Fox Home Entertainment
WebSite/Campaign: Stewie Griffin: The Untold Story
Branded Desktop Application
URL:
http://downldcl.adtoolsinc.com/dl/?FI=1379
About One to One Interactive
One to One Interactive is a leading innovative marketing
services, technology, and media company that aims to deepen the
connection between brands and their customers by deploying
state-of-the-art and cutting-edge digital marketing techniques. The
One to One Interactive holding company includes OTOi which focuses
on digital marketing, creative and technology professional
services; OTOlabs whose ThinkDesktop technology platform is an
integrated turnkey branded desktop application (BDA) development
and hosted services environment that enables the rapid and
cost-effective deployment of custom desktop applications; and
OTOnetworks focusing on the creation and distribution of niche
digital media channels to provide marketers performance based
customer lead and acquisition opportunities. For additional
information, please visit the One to One Interactive website at
http://www.onetooneinteractive.com
or the One to One Interactive blog at
http://www.otoinsights.com.
About MITX
Established in 1996, MITX—the Massachusetts Innovation &
Technology Exchange (MITX: “my-techs”) is the industry and
professional organization where technology, marketing and digital
media intersect. Reaching more than 6,000 professionals in New
England, MITX is a dynamic and growing community for thought
leadership, building business relationships and professional
training and development. Members of the MITX community take
advantage of events, sponsorships, speaking opportunities and
networking to make meaningful business connections and exchange
innovative leadership, management and technical ideas. With more
than 60 events each year, MITX provides its members with the
opportunity to promote their companies to targeted audiences. MITX
events also provide a valuable forum for networking to source
potential business leads, partnerships, ideas, funding and other
likeminded peers in the industry. MITX is headquartered in
Cambridge. For more information please go to
www.mitx.org.
Contacts:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
Amy Goodman
MITX
617.871.2155 x203
amy@mitx.org
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