Webmaster Radio Podcast Communicator Unites the Webmaster Community at the Desktop
February 8, 2007
Branded Desktop Application Extends Podcast and IRC Features to the Desktop.
Ft. Lauderdale, FL – Webmaster Radio has partnered with OTOlabs,
a One to One Interactive company, to bring the Webmaster Radio
Podcast Communicator to the webmaster and Internet business
community. This innovative Branded Desktop Application (BDA) has
opened new doors of communication for WebmasterRadio.FM extending
its website’s features directly to the desktop for continuous
streaming audio and user interaction through an IRC chat
channel.
Developed and managed using OTOlabs’ proprietary ThinkDesktop™
platform the Webmaster Radio Podcast Communicator connects users to
Webmaster Radio’s internet business radio shows hosted by some of
the biggest names in the internet business world. The application
allows users to listen to show podcasts right from their desktops
and chat with show hosts and one another live through a built in
IRC chat channel.
“The Branded Desktop Application was something we were already
exploring when we entered this relationship. As a method of
distribution, it's perfect for maintaining and growing our
listenership while increasing the interactive aspect of the
relationship with our end users.” Said Daron Babin, Co-Founder,
WebmasterRadio.FM. “This has been a natural side effect of this
platform and of course...one we desired.”
The Podcast Communicator takes seconds to install and provides
endless radio programming by allowing users to play WebMaster Radio
directly within the application. It launches on the desktop as the
computer boots up and seamlessly links to WebMaster Radio’s weekly
radio programs like SEO Rockstars, Hats Off!, and RainMaker. The
Podcast Communicator sends users alerts when new content is
available and allows users to access archived shows and a photo
library of hosts, guests and events that’s constantly updated.
Additionally the application allows users to chat with each other
and with radio show hosts through an IRC channel.
“With the Podcast Communicator, we’ve helped WebMaster Radio
create a deeper user brand experience that will increase user
interaction over longer periods of time. Our BDA makes it easy for
webmasters and the internet business community to stay in touch
with breaking industry news, hot trends, technological developments
and of course industry entertainment.” said Mitchel Ahern, Director
of Product Management, OTOlabs. “Together WebMaster Radio and
OTOlabs are changing the way podcasting is done.”
About WebmasterRadio.FM
WebmasterRadio.FM strives to lift the "veiled curtain" of the
Internet to bring the business community together through an
interactive radio network. Its listeners are a global group
comprised of everyone from corporate executives and decision makers
to individuals who work for themselves, small and mid-sized
businesses to those just starting out. WebmasterRadio.FM's stellar
line-up of radio programming includes "CoverStory" with David
McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The
Hook with Katie Kempner" with Katie Kempner, Vice President of
Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with
host Susan Bratton, ad:tech Chair Emeritus and CEO of Cendara,
Inc.; "The Daily SearchCast" featuring search authority Danny
Sullivan of SearchEngineLand.com; and more. To tune into
WebmasterRadio.FM's live content, or to check out the show lineup,
please visit
www.WebmasterRadio.FM.
About OTOlabs
OTOlabs is a One to One Interactive company focused on
beyond-the-browser marketing solutions. The OTOlabs ThinkDesktop
technology platform is an integrated turnkey branded desktop
application (BDA) development and hosted services environment that
enables the rapid and cost-effective deployment and management of
custom desktop applications. One to One Interactive also includes
OTOi which focuses on digital marketing, creative and technology
professional services, and OTONetworks focusing on the creation and
distribution of niche digital media channels to provide marketers
performance based customer lead and acquisition opportunities. For
additional information, please visit the OTOlabs website at
www.otolabs.com, the One to
One Interactive website at
http://www.onetooneinteractive.com
or the One to One Interactive blog at
http://www.otoinsights.com.
Contacts:
Brandy Shapiro-Babin
WebmasterRadio.FM
954.309-5578
brandy@wmr.fm
Mitchel Ahern
OTOlabs
617.425.7362
mahern@otolabs.com
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