OTOi Hires Cindy Starr as Vice President, Marketing Services
March 20, 2007
Boston, MA – OTOi, a One to One Interactive Company and
leading digital marketing services firm has announced today that
Cindy Starr has joined the company as Vice President, Marketing
Services for OTOi. Ms. Starr will head up the Marketing Services
team overseeing the agencies search marketing, CRM, online media,
and measurement divisions. In addition, Cindy will play a key
role in top-to-top management of OTOi’s clients and will work
closely with OTOi’s Managing Director William Haeck and the rest of
the senior management team to evolve the division.
“We are delighted to have Cindy Starr on board as our new VP of
Marketing Services for OTOi,” said Jeremi Karnell, President and
co-founder of One to One Interactive. “Cindy joins us at an
exciting time, as we are in the midst of evolving our business
units. Her diverse background working on retail, consumer packaged
goods, technology and financial services clients, as well as her
proven leadership skills, will be a great addition to our
management team.”
Cindy has an MBA from the Stern School of Business at NYU and a
Bachelor of Arts degree in English from the University of
Pennsylvania. Most recently Ms. Starr was responsible for leading
The Home Depot team and developing Web strategy for AARP as Vice
President, Marketing at Digitas in Boston. Additionally, she was a
Senior VP at ARC Worldwide in San Francisco where she ran the
interactive group and worked with Behr Paint, Haagen-Dazs, Screen
Actors Guild, BEA Systems and VISA.
About One to One Interactive
One to One Interactive is a leading innovative marketing
services, technology, and media company that aims to deepen the
connection between brands and their customers by deploying
state-of-the-art and cutting-edge digital marketing techniques. The
One to One Interactive holding company includes OTOi which focuses
on digital marketing, creative and technology professional
services; OTOlabs whose ThinkDesktop technology platform is an
integrated turnkey branded desktop application (BDA) development
and hosted services environment that enables the rapid and
cost-effective deployment of custom desktop applications; and
OTOnetworks focusing on the creation and distribution of niche
digital media channels to provide marketers performance based
customer lead and acquisition opportunities. Please visit One to
One Interactive’s web sites for more information:
One to One Interactive:
http://www.onetooneinteractive.com
Corporate Blog:
http://www.otoinsights.com
OTOlabsL
http://www.thinkdesktop.com
OTOnetworks:
http://www.studentfinancedomain.com
Contact:
Jeremi Karnell
One to One Interactive
617.425.7369
jkarnell@onetooneinteractive.com
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