OTOlabs Wins 13 Internet Advertising Competition (IAC) “Best” Awards

ThinkDesktop Branded Desktop Application (BDA) Platform used to develop applications which enhance retention and interaction

Charlestown, MA – OTOlabs, a One to One Interactive Company, announces that it has taken home 13 Internet Advertising Competition “Best” Awards. These are the IAC award winners with a link to their entry information:

• Vail Resorts Snowmate: Best Leisure Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5267
• Hawaiian Airlines, Hawaii Anytime: Best Airline Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5260
• Cottonelle Puppy: Best Consumer Goods Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5261
• Fox Family Guy 4 ScreenMate: Best Entertainment Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5262
• Network World iDemand: Best Magazine Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5268
• Nick.com LaunchPad: Best Media Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5270
• Fox Ice Age - The Meltdown ScreenMate: Best Movie Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5271
• Blue Cross Desktop Pet: Best Non-Profit Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5272
• Scott Common Sense Community Calendar: Best Online Community Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5274
• Network World iDemand: Best Publishing Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5268
• Webmaster Radio Podcast Communicator: Best Radio Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5277
• Moosejaw Communicator: Best Retail Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5279
• Comcast Spectacor Philadelphia Flyers Communicator: Best Sports Interactive Application
  o  http://www.advertisingcompetition.org/iac/winner.asp?eid=5280

The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. IAC Award entries are submitted by advertising and interactive agencies or corporate marketing departments worldwide.

The Web Marketing Association's expert judges selected the project based on seven criteria: creativity, innovation, design, copywriting, use of medium, memorability, and impact.

About OTOlabs

OTOlabs is a One to One Interactive company focused on beyond-the-browser marketing solutions. The OTOlabs ThinkDesktop technology platform is an integrated turnkey branded desktop application (BDA) development and hosted services environment that enables the rapid and cost-effective deployment and management of custom desktop applications. One to One Interactive also includes OTOi which focuses on digital marketing, creative and technology professional services, and OTONetworks focusing on the creation and distribution of niche digital media channels to provide marketers performance based customer lead and acquisition opportunities. For additional information, please visit the OTOlabs website at www.otolabs.com, the One to One Interactive website at http://www.onetooneinteractive.com or the One to One Interactive blog at http://www.otoinsights.com.

Contact for OTOLabs:

Mitchel Ahern
Director of Product Management
617.425.7362
mahern@otolabs.com

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