One to One Interactive Announces Explosive Company Growth
May 17, 2007
Vision, Independence, and Innovation Helps Fuel Revenue Growth, Company Expansion
Boston, MA – One to One Interactive, a leading
digital marketing holding company, announced today that it has
experienced significant financial and strategic growth over the
first quarter of 2007. Annual revenue grew 54% in the year-ending
December 2006 over the same period of 2005. This growth trend has
continued through Q1 2007 with revenues up 44% over those in the
same quarter a year ago.
The company itself continues to grow as well, with its
acquisition of the QuantemoTM which will become the foundation for
a new neuromarketing research lab. This lab offers a scientific
approach to measuring a target audience’s emotional reactions to
digital media (web sites, online advertising, streaming video,
virtual worlds, etc.).
Additionally the company has increased its focus on hiring
industry leaders like Cindy Starr, formerly of Digitas and Arc
Worldwide, and Dave Reiter formerly of IMC2, and VML, Inc. to
ensure continued success with current and new clients.
“We are in the midst of a very exciting time at One to One. We’v
e seen a tremendous amount of growth this year, in both dollars and
our firm’s talent pool,” said Ian Karnell, CEO and co-founder of
One to One Interactive. “We’ll continue to invest in our staff and
reinvest earnings into the organization with important additions
like our neuromarketing research lab, to continually stay ahead of
our competitors in the digital marketing space.”
Success has been made even sweeter by the number industry awards
and honors in the interactive, advertising, and B-to-B spaces the
agency has recently enjoyed. Most recently AdAge named One to One
Interactive as one of the top 40 interactive ad agencies in the US,
and one of the Top 15 independent interactive agencies. The OTOi
division was also named as runner-up ‘agency of the year’ by BtoB
Magazine and the OTOlabs division cleaned up at the Internet
Advertising Competition (IAC) with 13 “Best” awards and won a 2007
MarketingSherpa Award.
“Our staff has been buzzing with excitement about the awards and
recognition we’ve received,” said Jeremi Karnell, President and
co-founder of One to One Interactive. “Add to that growth in
personnel that’s necessitating a move to 6,000 sq feet of
additional office space in our building, there’s no better way to
kick off One to One’s tenth anniversary year.”
About One to One Interactive
One to One Interactive is a leading innovative marketing
services, technology, and media company that aims to deepen the
connection between brands and their customers by deploying
state-of-the-art and cutting-edge digital marketing techniques. The
One to One Interactive holding company includes OTOi which focuses
on digital marketing, creative and technology professional
services; OTOlabs whose ThinkDesktop technology platform is an
integrated turnkey branded desktop application (BDA) development
and hosted services environment that enables the rapid and
cost-effective deployment of custom desktop applications; and
OTOnetworks focusing on the creation and distribution of niche
digital media channels to provide marketers with performance based
customer lead and acquisition opportunities. Please visit one of
One to One Interactive’s web sites for more information:
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