One to One Interactive Appointed Digital Marketing AOR for the Make-A-Wish Foundation of America
June 4, 2007
Partnership is Latest Addition to Pro-Bono Client Roster
Boston, MA – One to One Interactive, a leading
digital marketing holding company, announced today that it has been
appointed digital marketing agency of record for The Make-A-Wish
Foundation of America, a non-profit organization that grants the
wishes of children with life-threatening medical conditions. This
appointment marks the newest pro-bono client addition since One to
One rolled out a social responsibility program leveraging corporate
resources and employee talents to service clients and organizations
that help children in need.
One to One’s responsibilities include providing Make-A-Wish with
full-service digital marketing consulting and agency services
including interactive marketing strategy development, creative
development, online media planning and buying, search engine
optimization, Branded Desktop Application (BDA) development,
affiliate program development and advanced measurement and analytic
support. In addition One to One is currently supporting Make-A-Wish
in launching their multi-year, multi-channel Destination Joy
campaign.
“We’re delighted to be part of the team providing agency
services to The Make-A-Wish Foundation of America,” said Jeremi
Karnell, President and co-founder of One to One Interactive. “We
feel fortunate to be in a position where we can invest staffing and
financial resources to help further Make-A-Wish’s noble cause and
assist them in driving financial donations as well as gift giving
and wish granting donations. We’re also extremely honored to have
been asked to maintain a seat on their National Internet Task
Force.”
In the past year One to One has increased its focus on social
responsibility and corporate philanthropy and has dedicated itself
to working with organizations that help children in need. Not only
has the agency aligned itself with a variety of non-profit
organizations benefiting children and their families such as The
Foundation to Be Named Later, a charity founded by Boston Red Sox
General Manager Theo Epstein and his brother Paul Epstein, it has
also created a number of opportunities for its employees to
volunteer their time and skills to good causes on company time.
Furthermore the agency’s CEO Ian Karnell and President Jeremi
Karnell have recently been invited to sit on the Board of the New
England chapter of Junior Achievement, an organization that seeks
to “educate and inspire young people to succeed in a global
economy.”
“We can think of no better way to celebrate our tenth
anniversary year than by giving back to the community through
pro-bono and volunteer work for worthy charitable organizations,
especially those that help to make the lives of children better,”
said Ian Karnell, CEO and co-founder of One to One Interactive. “
Since detailing our social responsibility vision and charter to the
staff, we’ve seen increased employee morale and we’re hoping to
further amplify corporate loyalty. Our work with Make-A-Wish and
other client partners is helping us to empower our staff to make
the world a better place each and every day.”
About One to One Interactive
One to One Interactive is a leading innovative marketing
services, technology, and media company that aims to deepen the
connection between brands and their customers by deploying
state-of-the-art and cutting-edge digital marketing techniques. The
One to One Interactive holding company includes OTOi which focuses
on digital marketing, creative and technology professional
services; OTOlabs whose ThinkDesktop technology platform is an
integrated turnkey branded desktop application (BDA) development
and hosted services environment that enables the rapid and
cost-effective deployment of custom desktop applications; and
OTOnetworks focusing on the creation and distribution of niche
digital media channels to provide marketers with performance based
customer lead and acquisition opportunities. Please visit one of
One to One Interactive’s web sites for more information:
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