One to One Interactive Announces their Acquisition of IonMX
July 31, 2007
Boston, MA July 31,2007 – One to One Interactive (
http://www.onetooneinteractive.com),
a leading digital marketing holding company, announced today that
it has acquired IonMX (
http://www.ionmx.net), a Rhode
Island-based email marketing solutions and services company, as
well as its messaging platform and corresponding technologies. The
IonMX brand, formerly of Bluestreak, Inc., will be incorporated
into the growing portfolio of opt-in messaging products offered by
One to One’s OTOlabs division. This deal marks the largest in a
string of One to One acquisitions and also comes at the heels of
Aegis Group’s acquisition of the Bluestreak ad-serving unit and
network. One to One has not disclosed terms of the sale.
The current version of the IonMX technology is an advanced
permission-based marketing platform with applications for both
email and RSS. Additional features, including SMS capabilities, are
currently in development, and will be released in the coming
months.
“One to One’s purchase of IonMX will help ensure a bright
future for the brand in coming years,” said Annette Tonti,
Co-Founder and Chairman at Bluestreak. “today’s email services
clients are looking for the kind of depth and expanded service
offerings that One to One can bring to the table. Permission based
one-to-one messaging will continue to experience strong growth over
the coming years, IonMX positions One to One as a true leader in
the digital marketing industry”
As the IonMX company is transitioned into One to One
Interactive, its operations will move from Rhode Island to One to
One’s corporate headquarters in Charlestown, MA. Additionally, the
IonMX London office will be merged with OTOlabs’ London operations.
“The acquisition of IonMX helps to bolster an already strong
portfolio of opt-in solutions offered by OTOlabs. Together with
ThinkDesktop and Polythink, we can provide our clients with a
multitude of solutions to help them engage in ongoing dialog with
their consumers,” said Ian Karnell, CEO and co-founder of One to
One Interactive. “In addition to the business implications of the
deal, we’re also extremely thrilled to welcome a fresh wave of new
media talent into the growing One to One family.”
About One to One Interactive
One to One Interactive is a leading innovative marketing
services, technology, and media company that aims to deepen the
connection between brands and their customers by deploying
state-of-the-art and cutting-edge digital marketing techniques. The
One to One Interactive holding company includes OTOi which focuses
on digital marketing, creative and technology professional
services; OTOlabs’ suite of permission-based digital marketing
platforms enables marketers and publishers to use the rapidly
evolving online interactive marketing space to achieve a new,
enhanced relationship with their customers; and OTOnetworks
focusing on the creation and distribution of niche digital media
channels to provide marketers with performance based customer lead
and acquisition opportunities. Please visit one of One to One
Interactive’s web sites for more information:
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