OTOLabs Launches ionMX 3.0, with Split-Testing Mechanism
February 25, 2008
Charlestown, MA – OTOlabs, a permission-based
digital marketing company, today announced the release of the
newest version of its email platform, ionMX 3.0. This release
brings to market a simplified split testing mechanism to help
customers improve their response rates. The release also enhances
the manner in which bounced email is handled for improved
deliverability. These improvements come on top of recent
enhancements geared toward helping clients follow compliance
guidelines.
“ionMX 3.0 is the next evolution in our advanced email marketing
platform ,” said Chris Heitmann, Managing Director of OTOlabs. “
These new features will help customers improve the ROI of their
email practices.”
A key component of this release is a new spit testing interface
that will allow marketers to simultaneously test the response rates
on various subject line and message body combinations to a subset
of the target audience. This will allow marketers to fine tune
their message and create to ensure the maximum return for their
efforts.
About OTOlabs
OTOlabs’ suite of permission-based digital
marketing platforms enables brands, agencies and publishers to
achieve a one-to-one relationship and stay connected with their
customers. ThinkDesktop branded desktop applications (BDAs) and
desktop widgets drive behavior with alerts, messaging and document
delivery. PolyThink manages and measures branded widget networks
across social media, personalized start pages and other Web 2.0
environments. ionMX is an advanced email marketing platform that
achieves superior ROI through industry leading deliverability and
data management.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and
Publishers
Established in 1997, One to One Interactive is the first
enterprise to assemble a complete solution for brands, agencies,
and publishers executing one-to-one marketing strategies. By
bringing together one of the nation's leading digital marketing
agencies, the worlds most comprehensive portfolio of permission
marketing platforms, unique performance based social media
networks, and cutting edge neuromarketing research techniques, the
companies of One to One Interactive build informed and creative
customer/constituent strategies on the belief that digital media’s
ability to enable engaging one-to-one dialogues is the future of
marketing. Please visit one of One to One Interactive’s web sites
for more information:
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