OTOLabs Launches PolyThink 1.O
February 25, 2008
Branded Widget Relationship Management
Platform
Charlestown, MA – OTOlabs, a permission-based
digital marketing platforms company, today announced the launch of
PolyThink, its new branded widget relationship management
platform.
PolyThink is a platform to deploy and manage branded widget
networks for major brands, agencies and publishers to engage their
audience over a longer period of time with increased interaction
frequency. A branded widget network (BWN) is a suite of related
widgets, desktop applications and Web 2.0 social media applications
deployed as a focused brand-centric relationship engagement
strategy.
PolyThink is primarily focused on private-facing branded widget
networks deployed across platforms such as personalized start pages
like My Yahoo!, Netvibes, and iGoogle; desktop widgets like Yahoo
Widgets and Apple’s Dashboard; branded desktop applications (BDAs);
and mobile widget platforms like Zumobi. “Measurement and campaign
management are cornerstones to advertising relationships in the
Zumobi ecosystem. We’re excited to be working with OTOlabs and
their PolyThink platform,” said Jim Cooley, Zumobi Chief Technology
Officer.
“For some time clients have been coming to us asking for
feature-rich desktop widgets to anchor a robust branded widget
network strategy,” said Chris Heitmann, EVP and Managing Director
of OTOlabs. “We’ve been building and managing desktop widgets, also
called branded desktop applications, for over ten years, so we’ve
been able to upgrade and consolidate our powerful back-end widget
support services and open them to our clients as the PolyThink
platform.”
The PolyThink platform’s robust content and channel management
capabilities are integrated into both email and branded desktop
application platforms which brands and marketers can use to build
user profiles and manage multiple touch points per user to preserve
relationships. With relationship-focused features such as a
built-in survey mechanism, WidgetAlert™ technology and integrated
authentication, PolyThink represents a powerful new relationship
engagement channel for brands, agencies and publishers.
About OTOlabs
OTOlabs’ suite of permission-based digital marketing
platforms enables brands, agencies and publishers to achieve a
one-to-one relationship and stay connected with their customers.
ThinkDesktop branded desktop applications (BDAs) and desktop
widgets drive behavior with alerts, messaging and document
delivery. PolyThink manages and measures branded widget networks
across social media, personalized start pages and other Web 2.0
environments. ionMX is an advanced email marketing platform that
achieves superior ROI through industry leading deliverability and
data management.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and
Publishers
Established in 1997, One to One Interactive is the first
enterprise to assemble a complete solution for brands, agencies,
and publishers executing one-to-one marketing strategies. By
bringing together one of the nation's leading digital marketing
agencies, the worlds most comprehensive portfolio of permission
marketing platforms, unique performance based social media
networks, and cutting edge neuromarketing research techniques, the
companies of One to One Interactive build informed and creative
customer/constituent strategies on the belief that digital media’s
ability to enable engaging one-to-one dialogues is the future of
marketing. Please visit one of One to One Interactive’s web sites
for more information:
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