Marketing Science Applied

As one of the first next generation digital marketing agencies, OTOi builds informed and creative customer/constituent strategies on the belief that addressable media and predictive behaviors represent the cornerstone of marketing in the future. The company deploys analytical strategies, skills, and processes based on thorough audience segment knowledge. We practice an applied science approach with statistical insights and cross channel measurement.

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Permission Marketing Platforms

Marketing is morphing; the indications are everywhere. Marketers face new imperatives to use digital technologies to engage their customers in a one-to-one dialogue. The OTOlabs suite of permission-based digital marketing platforms enables marketers and publishers to use this rapidly evolving online interactive marketing space to achieve a new, enhanced relationship with their customers.

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Performance Based Digital Media Networks

The value of a brand is now more often measured by the strength of the relationship between a company and its constituencies. These relationships require timely, meaningful and personalized dialogs which grow more and more complex with increasing media fragmentation. In response, OTOnetworks provides a network of media properties (we call them ‘pods’) that is built from the ground up with a focus on specific high value consumer segment needs. Furthermore, each property is designed in a way to encourage consumer generated content and communications within each site and its brand partners. For marketers and agencies, OTOnetworks provides a complete performance based compensation model that ensures you will only invest in those qualified consumers who are interested in engaging with you.

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Amplifying User Engagement

New knowledge about human behavior brought to light by social and neuroscience has fundamentally called into question the old mental models of how advertising and marketing work. Gone is the notion that consumers make decisions in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands. OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in nueromarketing to offer clients advanced and scientific levels of insights into how their consumers engage with them across the landscape of new media channels.

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