Three trends in marketing and advertising are converging to forever change the landscape of professional marketing services firms. The maturing of addressable media, the decline in the traditional notion of brand and branding strategies, and the rise in marketing accountability are collectively forcing marketers and the agencies (that support them) to rethink traditional, creative led, one size fits all approaches.

As one of the first next generation digital marketing agencies, OTOi builds informed and creative customer/constituent strategies on the belief that addressable media and predictive behaviors represent the cornerstone of marketing in the future. The company deploys analytical strategies, skills, and processes based on thorough audience segment knowledge. We practice an applied science approach with statistical insights and cross channel measurement.

The firm’s account services are organized by the following vertical practice areas: Financial Services, Life Sciences and Technology/Media/Telecommunications.

Clients include: Comcast, McGraw Hill, GlaxoSmithKline, Roche, Sun Trust, and UPromise.