One to One Interactive | Measurement Research and Analytics

Measurement Research & Analytics

More and more, marketers have to justify their work in real numbers. That's why our approach at One to One works so well for clients. Not only do we help our clients reach their customers, but we also deliver numbers that back up our work. In fact, the firm’s fanatical attention to quantifying and optimizing the programs we manage for our clients sits right at the core of our value proposition. One to One’s Measurement Services’ main objectives are to reduce risk, discover opportunities, and improve overall business results. The group’s three main competencies are Measurement & Analysis, Modeling & Advanced Analytics, and Research & Analysis.

Measurement & Analysis

One to One’s Measurement & Analysis practice focuses on helping our clients capture the correct information to measure their online/offline (drive to web) marketing programs; understand the appropriate metrics they should be using to measure their online marketing activities; identifying trends in their marketing response data; and understanding how program elements are performing on an individual and aggregate basis. Activities include:

Reporting & tracking system development
Results reporting and ROI analysis across interactive channels (web site, email, online advertising, search, and affiliate programs)
Program test design
Data mining

Modeling & Advanced Analytics

One to One’s Modeling & Advanced Analytics practice focuses on customer profiling, segmentation, predictive modeling, and research analytics. Fundamental questions that these services help our clients answer include qualifying customer value, identifying which customers are most likely to respond/defect, and understanding how customers fit into segments. Activities include:

Data-driven customer profile development
Behavior-based segmentation analysis
Attitudinal-based segmentation analysis
Acquisition/prospecting predictive modeling
Churn analysis
Preference designs
Perceptual mapping

Research & Analysis

One to One’s Research & Analysis practice focuses on quantitative and qualitative primary market research and consultation. The overall objective is to help our clients uncover their customer’s needs, perceptions, behaviors, and attitudes. Outputs include market segmentation, market sizing, positioning/image/awareness data, customer satisfaction insights, and channel/media research. Activities include: