Amplifying User Engagement

New knowledge about human behavior brought to light by social and neuroscience has fundamentally called into question the old mental models of how advertising and marketing work. Gone is the notion that consumers make decisions in a linear think-feel-do way and behavior is guided by rational-only principles. Instead, memories, emotions, associations, and thoughts play a primary role in how individuals relate and ultimately engage with brands. OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how their consumers engage with them across the landscape of new media channels.

Current solutions include:

		OTOinsight’s NeuroMarketing Research Lab that offers a scientific approach to measuring a target audience’s emotional reactions to digital media (web sites, online advertising, streaming video, virtual worlds, etc.). Visit Site
		OTOinsight’s secondary research offering that will provide timely critical analysis and insights regarding emerging digital platforms. Focus will be paid to Virtual Worlds, Online Games, Social Networks, Amateur Multimedia and Mobile Applications.
		OTOinsight’s trend spotting offering that instructs staff, clients, and prospective clients how trends are changing consumer expectations, and reveal related business and marketing opportunities.