The practice of branding is undergoing seismic transformation. While the value of a brand’s essence has historically been thought of in the vague terms of a “promise with the consumer,” the value of a brand is now more often measured by the strength of the relationship between a company and its constituencies. These relationships require timely, meaningful and personalized dialogs which grow more and more complex with increasing media fragmentation. OTOnetworks recognizes the above market transformation and is responding by providing one of the first network of media properties (we call them ‘pods’) that is built from the ground up with a focus on specific high value consumer segment needs. Furthermore, each property is designed in a way to encourage consumer generated content and communications within each site and its brand partners. For marketers and agencies, OTOnetworks provides a complete performance based compensation model that ensures you will only invest in those qualified consumers who are interested in engaging with you.
We operate under four guiding principles:
Dedication to a consumer segment
The core of OTOnetworks is a ‘pod’ of sites and campaigns targeting specific consumer segments. The needs and behaviors of the segment guide the structure and optimization of the pod. Current pods are AIMstudents, AIMgreen, AIMparents, and AIM Boomers.
Dedication to content
The creation of original content in rich and emerging formats – combined with an effort to support and encourage consumer generated content defines OTOnetworks’ place with a consumer segment.
Dedication to social media technology AND culture
The topic experts writing for OTOnetworks engage in the online conversation around a topic both onsite and in third party venues/forums. We seek to engage thought leaders and guide our content around the questions we encounter.
Dedication to partners
For advertisers and agencies that value paying only for measurable results, OTOnetworks offers a performance based model for targeting their top consumer segments.
Featured OTOnetworks Sites
Student Finance Domain is a property dedicated to helping students navigate the dual challenge of paying for college and establishing a strong financial base. We provide simple to understand advice covering everything from financial aid and student loans to banking and credit cards. Visit StudentFinanceDomain.com.
