One to One Interactive’s OTOi Unit Wins ad:tech’s Best B2B Campaign Award
Charlestown, MA April 30, 2009 - ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today announced that OTOi, a One to One Interactive Company, was awarded the Best B2B Campaign for the Comcast Business Class Campaign.
The awards program relies heavily on the expertise of the selected Judges. Leaders across the interactive marketing community participated in the voting process from companies such as AKQA, Ogilvy North America, Yahoo! Search Marketing, Organic, Inc., Microsoft, Google and Twentieth Century Fox. “There was tremendous breadth in the award submissions - from low cost, but highly effective word-of-mouth efforts to data-intensive modeling driven optimization to experiential brand campaigns. And each ad:tech entry was a reminder of how quickly online marketers continue to innovate and fundamentally change marketing,” noted ad:tech Judge, Catherine Paschkewitz, Director, Demand Generation with HP.
“We are truly honored to win an ad:tech award,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We see this recognition as an incredible testament to the amazing work we have been doing for our Fortune 1000 clients over the past few years. It is great to continue to get recognition for the best-in-class qu…