CPG Example of Augmented Reality and Mobile Engagement
Above is a really interesting example of how CPG companies can enable unique multimedia engagement with their brand by implementing new augmented reality solutions available today by companies such as Metaio. Augmented reality describes the fusion of 3D and real-life imagery, achieved via the use of modern image-processing technology. According to Gartner, Inc., the world’s leading information technology research company, augmented reality is one of the Top 10 strategic IT technologies of our time.
By printing a special two dimensional label on the front of this Frosted Flakes box, this brand enables anyone with a augmented reality viewer installed on their phone or home computer to explore a virtual 3-D environment via a digital camera. In this specific case, they stream a commercial from within the cereal box. Just think of the future opportunity to build mini-episodes around brand characters using this technology….