Explore A City???
One of the things that is still in my mind when I arrive in London this past Tuesday was a large British Airway’s billboard advertisement that welcomed visitors to London.
The billboard (see below) contained a photo of a old school diner set in an urban environment in the middle of the night. The copy read:
“Explore A City When It’s Asleep - Welcome to London”
What struck me as odd about this advert (besides the overly dramatic and self-loathing tone of the copy) was that the picture was of Boston’s South Street Diner!!!!!! WTF?!? Why would British Airways create a welcome sign for London and NOT use a photo of London???
Indeed, as an American who lives in Boston, I felt in some small way…