Stanford Study Shows Media Multitaskers Don’t Have the Best MemoryStanford University recently came out with a study that shows the inability of multitaskers to pay attention. If you consider yourself skilled in the art of multitasking like I do, and you're offended, then read on for further explanation!
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Measuring Media ROIWhen calculating the ROI of specific media channels and placements, many marketers disregard the multiple touchpoints involved in attaining an actual conversion. There are many ways, however, to evaluate the impact of each of these touchpoints and get to a truer measurement of each media channel's influence in achieving business objectives.
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