Webinar: Top iPad Magazine Applications: Customer Experience WinnersOTOinsights presents our latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
…
Posts tagged with "Mobile"
Mobile Scores with the 2010 World Cup?The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world. As a result, this year’s tournament will probably see some of the best and most innovative use of mobile. See some of the mobile content, services and campaigns that we've discovered so far.
…
When Will Mobile Micropayments be an Everyday Reality?Back in 2003, MobileLime, a local start up, enabled me to use my phone as a debit card, and rewarded me with mobile coupons from local vendors. I could walk to my video store in Brookline, MA without my wallet, and pay for my videos with my old Samsung flip phone.
…
OTOlabs May 27th Webinar:
From Email to Universal Messaging:
Reaching the Multichannel ConsumerThe digital media landscape continues to evolve. Disaggregated content is consumed in snack-sized pieces in a variety of web, mobile and social environments. Identity fragmentation, permission management, publishing complexity, and relevant measurement pose increasing hurdles to marketers.
…
Free OTOinsights Webinar: The UX of Mobile Apps and WidgetsThursday 15th. 11am EST and 2pm EST. Key topics include details of research methodologies and techniques that can be used to understand the customer’s ‘informational landscape’ and explores how to make mobile applications not only ‘usable’ but also ‘engaging’ so that your customers want to use them time and time again. Sign up now!
…
OTObuzz.com | june 09 edition
One to One Interactive Bows OTObuzz.com
One to One Interactive has launched OTObuzz.com, a trend spotting dashboard built on Pageflakes and served as a Pagecast. OTObuzz contains over 200 RSS feeds organized in 16 categories:
- OTObuzz (OTO related Blog/Twitter/Delicious/YouTube Feeds)
- Culture | Trends
- Advertising
- Public Relations
- SEO/SEM
- Social Media
- Design
- User Experience
- Digital Video
- Mobile
- Gaming
- GenY
- Baby Boomers
- Technology
- Publishing
- Stats
This extensive collection of syndicated content is organized as a dashboard for marketers and communications experts to help them gain immediate insights into news, thoughts, and opinions on the emerging media landscape. Free for all to access and use, we encou…
CPG Example of Augmented Reality and Mobile Engagement
Above is a really interesting example of how CPG companies can enable unique multimedia engagement with their brand by implementing new augmented reality solutions available today by companies such as Metaio. Augmented reality describes the fusion of 3D and real-life imagery, achieved via the use of modern image-processing technology. According to Gartner, Inc., the world’s leading information technology research company, augmented reality is one of the Top 10 strategic IT technologies of our time.
By printing a special two dimensional label on the front of this Frosted Flakes box, this brand enables anyone with a augmented reality viewer installed on their phone or home computer to explore a virtual 3-D environment via a digital camera. In this specific case, they stream a commercial from within the cereal box. Just think of the future opportunity to build mini-episodes around brand characters using this technology….