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Like it or not, the web is undergoing a phenomenal change right now. No longer is it about individual pages, links or how you integrate with websites. It’s about you, your information, your connections and how that information interacts with other websites.
Paul Adams (User Experience engineer at Google) knows this and has released his findings about how we connect with our “friends” using popular social media sites. Turns out it’s not as simple as you’d think. His presentation is a must-read for anyone who is designing user interfaces and works in the social space.
Weighing in at 216 slides, it’s a bit of a biggie. Hang in there, the research that The Goog has done with regards to social influence, online and offline friends, strong vs. weak ties is information that you must be armed with.
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The phrase “cheaters never prosper” gives me nostalgic memories of the first time a classmate was caught peeking at one of my tests. All kinds of cheating goes on in the world, and often goes unpunished. Folks cheat on their taxes, on their wives, in a poker game, in sports, on the road. All for some obvious benefit.
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In its posting Is Facebook’s Project Titan Really the End of Email Marketing? MarketingVox echoes the concern that Facebook’s Project Titan, a purportedly whitelist-based webmail service for its 400 million users, may spell doom for email marketers.
Christopher Penn of Blue Sky Factory suggests a mechanism to gain permission to email involving setting up fan pages and getting yourself onto a recipient’s friend list. I think this misses a key point.
Last October Facebook announced they would change the rules about how applications and Facebook Connect-enabled sites can contact their users. The change went into effect March 1 this year. They removed most of the options to notify subscribers within Facebook channels, but vitally they now provide access to the Facebook subscriber’s email address (with their permission), and unlike other personal information, allow you to store it to use indefinitely. It seems very lik…
Very interesting post from Mashable today, reporting this research from Flurry. Shows that the most frequently used applications on Smartphones are Social Networking applications, while people spend the most time on news applications.
It is not necessarily new news, because from an intuitive standpoint we are all aware of the intesection between mobile and social. What is interesting is seeing from a quantitative standpoint how important social applications are for smartphone users. There is also an important implication for social marketers: assessing what if any are the mobile implication for any social program becomes an essential step in program design….
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